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Mobile Advertising Trends and Hyper-Local Use Cases
People are paying more attention to their smart phones and tablets than they are to all “traditional” advertisements combined. While advertising noise is louder than ever, the focus and attention of...
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Alan Knitowski Calls It Like He Sees It @ Startup Grind Austin
Alan Knitowski calls it like he sees it, letting fly his controversial perspectives that: Austinites bootstrap too much, entrepreneurs interested in work/life balance need to “grow up” and he would...
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Two Stat Tuesday – Two Factoids You Need To Know
For all of those who avoid shopping malls and crowded stores as much as I do for holiday shopping…we are not alone! The trend of online shopping, specifically mobile, is on the rise. Advertisers and...
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Two Stat Tuesday – Two Factoids You Need To Know
On the heels of last weeks mobile stats for the Q4 holiday shopping season, (and as we wait for total figures for 2013) here are some key metrics that will affect all online merchants in 2014 and...
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Two Stat Tuesday – Two Factoids You Need To Know
The mobile landscape is changing. Over the coming weeks, we’ll be focusing on the facts and figures that are driving mobile marketing. To start with, two-thirds of smartphone and tablet users already...
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How App Developers Can Attract Brand Advertisers
Just about every mobile site and app developer aims to attract big brand advertisers and the big brand dollars that come with them; but achieving such an endeavor is not always clear. In addition to...
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An In-App Advertising Format Glossary for Mobile Developers
Do you think most app developers are finding success with in-app advertising? Well, they are, and in-app mobile advertising revenues are exploding. They’ve quadrupled since 2011, and they’re forecast...
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What Is Cost-Per-Install Advertising?
Picture this: It took you months to conceive of, design, build and launch your mobile application. This application is going to connect you directly to your most loyal customers, allowing you to engage...
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What Is Native Advertising?
There seem to be as many definitions of native advertising as there are entities involved in creating, delivering or commenting on native advertising. At Phunware, we use the definition established by...
View ArticleKeep It Simple, Stupid: Phunware at MWC 2015
The Phunware Advertising team recently returned from an action-packed week in beautiful Barcelona with some of the best and brightest in mobile, media and ad tech. In other words, we attended Mobile...
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Choosing the Right Mobile Marketing Solutions
With mobile penetration and adaptation increasing, the necessity of having a clear, cohesive, and effective mobile marketing solutions is more necessary than ever! mobile marketing solutions are on...
View ArticleThe 7 Keys – Split Testing Mobile Ads
How do I optimize my mobile advertising campaign? This is a question we hear often hear from our customers. So, I want to let you in on a best practice that we utilize at TapIt by Phunware, which we...
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Mobile Advertising: How To Create Mobile Ads
Of the different forms of marketing, mobile marketing is the one that’s most on the rise. Other forms of advertising, although more traditional, are seeing their relative effectiveness decreased when...
View ArticleVideo: We Said Yes To It All
Phunware is the pioneer of Mobile as a Service (MaaS) – the only fully integrated services platform that enables brands to engage, manage and monetize users on mobile. Phunware has introduced category...
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Mobile Web Fundamentals – The Social Login
So much is being written about the power of mobile advertising on social networks, but there has been little coverage around the insights of social login. With a mobile-first approach, both the...
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The Danger of Mobile Islands
Source: spcbrass Throughout the mobile landscape, there are scores of companies that have popped up to address the headaches that exist for optimizing the high value touch points between brands and...
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Ring Ring – It’s the Internet Calling
The Pew Research Center recently published their Cell Internet Use 2013 analysis. This 15 page report, which also contains 5 key infographics, confirms a lot of what we already know about the mobile...
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Case Study – Mobile Ads For Fortune 500 CPG Brand
Update: TapIt by Phunware is now Phunware Advertising. Same great network and functionality, still the easiest way to monetize mobile. Click here to learn more about Phunware Advertising. Recently,...
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TapIt.com Aims to Revolutionize the Mobile Marketing Industry
Update: TapIt by Phunware is now Phunware Advertising. Same great network and functionality, still the easiest way to monetize mobile. Click here to learn more about Phunware Advertising. TapIt.com...
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How to Score a Click Through Rate TKO
We have a lot of sports fans here in our Phunware offices, which is why folks were pretty excited to help drive awareness and tickets sales for one of the biggest boxing matches of the year. Powered...
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Quick Mobile Marketing Tips from TapIt by Phunware
Update: TapIt by Phunware is now Phunware Advertising. Same great network and functionality, still the easiest way to monetize mobile. Click here to learn more about Phunware Advertising. As we roll...
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Why Mobile Advertising in 51 Snazzy Seconds
Update: TapIt by Phunware is now Phunware Advertising. Same great network and functionality, still the easiest way to monetize mobile. Click here to learn more about Phunware Advertising. A quick...
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Quality, Mobile Streaming and Customer Loyalty
Over the past few months, we have been highlighting the importance of quality in mobile (from operational excellence to choosing the right mobile application development partner to the impact of...
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Multi-View Advertising Explained
We all know that mobile advertising is growing. Consumers pay more attention to their smart phones and tablets than all “traditional” advertisements combined. Mobile ad sales will see a 300% growth...
View ArticleLocation-Based Service Revenues in Europe to Reach 825M by 2017
According to a new research report mobile location-based service (LBS) revenues in Europe are forecasted to grow from 325 million in 2012 at a compound annual growth rate (CAGR) of 20.5 percent to...
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